We’re glad you asked.

More than web developers, we’re exceptionally good listeners. We also take the time to think through each project “through our client’s eyes” and anticipate their questions or concerns.

If you have a difficult, unusual or plain-old wacky question, you might want to beeline straight to our Request a Quote form.

General Info

Our projects typically fall into three price categories:

  • $3,000 to $6,000 for small 2-3 page microsites with minimal design, HTML programming and data-capture.
  • $8,000 to $15,000 for average website projects including design, HTML programming and content management system installation. Optionally included things like custom development, search engine optimization, copy-writing, etc.
  • $15,000 to $25,000+ for projects with very complicated requirements, lots more moving pieces, plenty of custom development & programming plus on-going marketing activities.

We love to work for clients large and small. From entrepreneurial start-ups to Fortune 500 companies and government agencies, we’ve worked for them all.

These days, our projects tend to fall into two categories:

  1. Small / Medium business of 1-20 employees, looking to improve their web site, or build custom tools to help them better manage some aspect of their business.
  2. Advertising & Design agencies who are looking to outsource the technology side of their client campaigns to a trusted, local, white-label sub-contractor.

Simplicate opened for business in March 2010. Steve Comrie, the owner, has been building and developing websites and custom web applications for over 20 years.

Our Process

We like to start each project off by working with you to answer a number of questions about the underlying reason that you’re looking to build a new website. This is either done via a phone call, or a meeting, or by having you complete our Website Brainstorming Worksheet (which you can download as part of our FREE Website Planning Toolkit).

This helps us to collect and identify important pieces of information like goals, competitors and your vision for the website.

From there, we’ll move on to functional wireframes and design, followed by database development and programming, then content loading, reviews, user-testing, revisions, and finally the site launch.

The individual steps may differ from project-to-project and we’ll provide clear explanations every step of the way.

Absolutely. Our sample proposal contains tons of information about the way we work, our typical schedules and how we break-down a website project into separate phases.

You can see a copy of our sample proposal by downloading our FREE Website Planning Toolkit

Depending on the size of revision, we will either bill by the hour or we’ll write up a quick quote for your approval. Sometimes, if a change is really minor and you catch us just as we’re having our morning coffee, we might be able to do it for no-charge.

We also offer all our clients a very modest monthly retainer. Under the retainer, we’ll remain responsible for all security concerns, back-ups, software updates, and other maintenance related to the hosting of your website, in addition to 1 free hour of site updates or revisions per month.

Large revisions to your site outside of the 1 free hour per month are billed on an hour (or project) basis.

We sure do and it’s real simple: If anything breaks on your site, at any time within 12 months after launch, it will be fixed without any charge. Minor content updates and revisions to the site (design, layout and functionality) within 30 days after launch and completion of the project are also covered free of charge.

We’re proud of what we do and want to make sure that your end product enhances your business and makes life easier.

Clients outside of the Toronto area

Yes we do! We’ve done business with companies in the Wizarding World and in the UK. One time we were even asked to fly down to Brazil for a meeting.

If we’re in the same or similar time zone, then business will proceed pretty much like any other supplier or client that you work with. When working with non-local clients, we’ll talk over the phone (or Skype) and will track project status via email or Basecamp, whatever is most comfortable for you. Project status update calls can be held once a week and usually last 15-20 minutes. In the IT field, the scope of communication is endless!

Absolutely, being in Canada, we typically develop websites in both in English and French. We’ve also developed websites in Spanish in the past.

The Technical Stuff

We currently develop websites using PHP and MySQL. We’re also proficient in HTML5, CSS3 and JavaScript and a handful of other esoteric programming languages that we try not to use unless we have to.

As a general rule, no. We believe that every client should be in control of their own web hosting environment. You wouldn’t expect to pay your mechanic every time you needed gas for your car, would you? We feel the same about charging you for web hosting.

We’ll help setup your hosting and will gladly be your point of contact for dealing with any issues, but our preferred method keeps you firmly in control of your business assets

Working with Agencies

Absolutely! Some of our favourite clients are advertising, marketing and design agencies. We’re happy to work directly with you and your clients or behind the scenes so that your clients have no idea that we helped.

You can also rest assured that we won’t ever publicly display work we did for you in our portfolio if you don’t want it showing up there. You’re the star, we’re your secret weapon.

Of course, we love to be your on-call technical expert. We can even attend your meeting or training session to make sure that all the project details are understood by everyone involved. Contact Us to let us know about any upcoming projects that you’d like our help with.

We sure will, just submit it through our Request a Quote form or email it directly to ready@simplicate.ca.

Legal Stuff