The challenge

We’d been working with the CVCA for a number of years handling several of their microsites, so we were already familiar with what they do.

One of the biggest issues the CVCA had with their previous website was that while it contained a significant amount of important information, it was also extremely difficult to navigate, with disjointed messaging and to top it all off, was painfully slow to load.

They needed a website that would help them drive new membership and in order to do that, it needed to do a better job of portraying them as a professional organization capable of advocating on behalf of their existing members.

Simplicate to the rescue...

With an extreme focus on user experience, the new site is packed with information and features, all organized in a logical and easy to navigate format.

New functionality includes an ease-to-update interactive map, a searchable events calendar, up-to-date member directory, an industry job board, public and password protected video libraries,  an archive of quarterly market reports, and an  integration with their external news site to pull relevant content directly onto the parent site.

The overall design is now much more suited to an organisation of their caliber and provides a better overview of everything they’re involved in. Despite the website now having significantly more content and functionality than the old site, it loads significantly faster and adheres to all necessary AODA and WCAG guidelines.

Strategy and architecture

Everything about this site needed to be redesigned from the ground up, including site design, information architecture, user experience and coding.  The content was so poorly organized that even members of their own team had trouble knowing where to look for things which made it difficult to keep all of their information up to date.

Through a number of strategy sessions and workshops were were able to settle on a design style and information architecture that was a better fit for their needs.

The content management tools

For the Content Management System (CMS) we went with Craft CMS. It enables the CVCA team to edit all of their own content – even for the most complicated of layouts and designs.

The new CMS is organized into several user friendly sections that allow the team to manage page content, reports, videos, job postings, events and more. Various user permission levels allow different team members with the appropriate access levels to update only the content they’re responsible for.

What our client had to say...

The CVCA has spent a number of years looking for
a web development partner that is reliable and talented.

Over the years, we have tried a handful of different vendors and inevitably experienced some kind of setback.

Simplicate not only has these basics down – they also quickly grasped the fundamentals of our organization and industry, which has been a godsend.

Simplicate is thorough. The team conducted a full comprehensive audit of our digital properties and situation, listened to our needs and wants and developed a coherent strategy that addressed all of our issues and satisfied our requirements; all while never losing focus of the end user experience.

The ease of communication is something we particularly appreciate with Simplicate. The team often fully understands the requirements immediately after the first communication, will problem solve on the fly, and provide expert guidance.

Timelines for this project were critical and required our dev partner to understand the importance of deliverables and work with our deadlines. We were able to count on Simplicate to deliver on our expectations and produce a superior product.

Jon Jackson View Linked In Profile
Head of Communications, CVCA

Race to the finish line

A big driver for the project was the need to launch the website in time for the CVCA’s annual conference which, due to COVID-19, would take place entirely online.

Even though the conference date was earlier than we would have liked, we were able to deliver a version of the site with all the necessary functionality for the conference attendees, and continued to make improvements after launch. A big win for incremental development.


Non-profit Member Organization

Project Timeline

March– September 2020

Services Used

  • Website Development
  • AODA & WCAG Compliance
  • Copywriting
  • Craft CMS Development
  • Information Architecture
  • Pardot Integration
  • UX Planning & Design
  • Website Design