Someone called Simplicate ...
Our first challege with FirePower was understanding their business model. They’re a bit a quirk in the world of investment banks – a new breed they would say.
Most firms will invest their own money in a business or help find investors for a business – FirePower does both. At the end of the day though, they primarily help business owners who are looking to sell their business or expand their business, so that’s how we tackled their website.
We worked with them to arrange their content and their case studies in a way that made more sense to their site visitors. We aggresively pushed a user-focused agenda to help get them in the frame of mind to speak to their customers instead of speaking to other financial institutions.