Simplicate to the rescue...

We quickly learned how their entire operation worked, and re-developed all of their online tools from the ground-up. That meant a new website, new customer self-service portal, and a new back-office management system. All built in record time.

By the numbers...

With a newly designed website, customer portal and custom admin tools, all built to grow with the business, Go Produce was ready to kick their expansion plans into high-gear. One year after launch, this is how the new site performed against the previous version.


Increase in annual revenue


Conversion rate improvement


Increase in unique page views

8+ hrs

Manual labour saved each week

Intuitive, self-service customer portal

With an emphasis on functionality and usability, we re-designed the customer portal. The new portal introduced many new features and had a wider variety of options and customizations, but the overall user-experience improved dramatically. We integrated with Bambora for simplified & secure recurring credit card processing.

Flexible & powerful administrative tools

We re-built the admin tools from the ground-up to allow for much greater flexibility of product offerings and made it easier for staff to complete common recurring tasks including tracking orders, generating delivery route plans (via an integration with Routific), managing the contents of upcoming deliveries, managing stock levels, generating detailed accounting reports and more.

Automating repetitive tasks

We developed 10 different automated email messages and set them to be delivered by different triggers. Emails included: onboarding emails, payment failures, customization reminders, delivery notification (triggered by QR code scans by the delivery driver), referral bonus notifications, and more. We even integrated the emails with SendGrid to allow easy content changes to be made by the marketing team without needing to spend more money on programming.

Project Recap

After the initial launch, we continued to work with GoProduce to build additional features including: new bag types, recurring weekly extras, age restricted alcohol ordering, and assisted them in adding new delivery zones and delivery days.

Project Timeline

December 2016 – April 2017

Services Used