Stop. Drop. Simplicate.

We were able to drop everything and jump right into the project. Within less than a week we had a functioning prototype for review and revisions. A couple of days after that we started working through revisions and polishing the site to get it ready for launch.

By the time the announcement rolled around, Hockeystick had a fully functioning, responsive website ready to wow visitors and attract new sign-ups.

By the numbers...

Due to stringent security requirements on their in-house hosting server (fin-data guys are touchy with their security), we had to hand-code the website and deliver it without any content management system. Despite that, we were still able to include some easy-to-manage tools for adding new press releases and annoucements to the site.

The website launched on-time without any hiccups. We spent a little time after the launch hooking everything up to connect with their HubSpot account to ensure all their site visits and conversions were properly tracked in the HubSpot CRM.


days from start to finish


hand-coded HTML pages


crisis averted

What our client had to say...

Steve and his team are a group of
incredibly talented individuals.

Despite last-minute design changes and a short turnaround time, they were able to tackle our website and deliver exactly what we wanted with a cool head. His breadth of work experience provided us with an undeniable excellence in design execution and service.

Steve truly cared about our site and put in the time to deliver what we needed. Anyone who chooses to do business with Simplicate is making a good choice. They will deliver.

Laura Curk View Linked In Profile
Senior Marketing Manager,

Project recap

Hockeystick received so many compliments on their new site, that they quickly referred us to serveral more clients. Lucky for us, everyone else had more reasonable timelines.

Following the website launch, Hockeystick also asked us to help them code the HTML for a refresh of their primary application.

Website URL



Project Timeline

2 weeks

Launch Date

April 2017

Services Used