Simplicate gets the call ...

We worked with Leaders & Icons to build their brand image, including logo, colour palette and design themes from the ground-up in record time.

The website we designed was easy to navigate, and easy to update since additional speakers and sponsors were being added to the line-up rapidly. We made sure all of the key information and reasons to attend were easy to find and we played off the celebrity status of James Comey as the initial hook to attract attention.

Digital marketing blitz

In addition to the website, we also ran point on a number of digital marketing activities.

We designed display banners and managed the PPC advertising campaign through Google Remarketing as well as on Facebook, Twitter and LinkedIn. We also ran the social media campaign in a two month blitz leading up to the event. The plan also included on-site, live social media management on the day of the event to help interact with the audience.

Finally, we also designed a number of emails that were used to market to various lists. Since the event was new and we did not have a house list that we could send to, the emails were designed to be sent by partners and sponsors on behalf of Leaders & Icons. Each email was customized to include discount codes relevant to the partner company that was sending the email.

What our client had to say...

The team at Simplicate has been
our secret weapon for many years.

Honestly, if I thought this testimonial might result in them getting too busy to work on our projects, I would have thought twice before providing it. Simplicate is simply too valuable an asset to risk losing.

Luca del Rosso View Linked In Profile
Vice President, Corporate Partnerships, Intelivents

By the numbers...

Despite a short lead-time and an extraordinarily politically divisive featured speaker (serisouly, you should have seen some of the Facebook comments!), we achieved quite a good return on investment for the marketing spend.


Social media impressions


Unique site visitors


Sold out event

Project recap

The event went off without a hitch to a packed house. Everyone in attendance came away with a new found appreciation for the stresses of high-pressure leadership and how to deal with them. The event was covered in several publications, including The Toronto Star, Toronto Life, and CTV News.


Jobs & Education
Events & Entertainment

Partner Agency

Project Timeline

January – May 2018

Services Used