Digital marketing blitz
In addition to the website, we also ran point on a number of digital marketing activities.
We designed display banners and managed the PPC advertising campaign through Google Remarketing as well as on Facebook, Twitter and LinkedIn. We also ran the social media campaign in a two month blitz leading up to the event. The plan also included on-site, live social media management on the day of the event to help interact with the audience.
Finally, we also designed a number of emails that were used to market to various lists. Since the event was new and we did not have a house list that we could send to, the emails were designed to be sent by partners and sponsors on behalf of Leaders & Icons. Each email was customized to include discount codes relevant to the partner company that was sending the email.