Time to get Simplicate ...

This project was so much fun to work on. There was nothing on the market that met the requirements of the project. At first, we didn’t think it could be done given the tools we had at our disposal. However, after a little time spent on research and development, we came up with a solution.

We connected the trucks to a GPS monitoring service and then wrote an application that would track each truck’s movement in relation to the store and update the arrows independantly on both sides of the truck once every 5 seconds.

What our client had to say...

Clients often come to us with wild ideas
and we hate telling them something can’t be done.

On two occasions now, Simplicate was able to invent creative ways to transform our clients' pie-in-the-sky marketing campaign fantasies into functioning realities.

I’d recommend giving Steve and his team a call anytime you can’t quite figure out a solution to your web related problems.

George Christidis View Linked In Profile
President, Wild On Media

By the numbers...

The combination of the GPS devices and the wireless internet access in the trucks allowed us to develop an autonomous system that took the truck’s speed, travelling direction and distance from the stores into account. The 5 second refresh time made sure that the signage stayed up to date even while turning.


hours of drive time split between two trucks


second interval between updates


automated screen refreshes

Project recap

This was the second project that we had the chance to work on with Wild On Media. Turns out, they’re located just up the street from us! We’re looking forward to working with them again in the future on some other fun projects.

Partner Agency

Launch Date

September 2016

Services Used