Enter Simplicate...

We developed an SMS marketing app that let all event attendees participate in an on-site contest in exchange for signing up to the TFOB marketing list. All attendees received a small printed flyer alerting them to the contest as they entered the park. The contest was to win a 4 pack of VIP tickets for the following years event.

We designed an interactive series of automated SMS messages to make sure each contest entrant provided both their name and their email address. Once we had that, we sent them a confirmation text and email letting them know that they had been entered into the contest.

By the numbers...

With such a short turn-around time, a printing shortage lead to flyers being handed out to only 10,000 of the estimated 30,000 attendees. Despite that, the performance far exceeded expectations.

11%

Conversion rate from flyers to sign-ups

1,100+

Names and email addresses collected

1 week

Turnaround time from plan to launch

What our client had to say...

The team at Simplicate has been
our secret weapon for many years.

Honestly, if I thought this testimonial might result in them getting too busy to work on our projects, I would have thought twice before providing it. Simplicate is simply too valuable an asset to risk losing.

Luca del Rosso View Linked In Profile
Vice President, Corporate Partnerships, Intelivents

Project recap

The contest was a resounding success. TFOB was able to add a substantial number of subscribers to their email list, especially considering the flyer shortage. Plans are already in place to repeat the contest again next year with a longer lead time to ensure flyers can be made available to all attendees this time.

Project Timeline

1 week

Services Used