Time to Simplicate this ...

We revamped their primary site to enable all the resources contained in the separate conference sites, articles written by guest speakers, book reviews and video clips of presentations to be more easily accessible.

Self-service event microsites & print-at-home ticketing

We built professional and interactive websites for each individual conference that included all the information a potential attendee might want and more; reviews of past events, video samples of featured speakers and testimonials from past conference attendees. Each highly-polished site design maintained the professional focus of the brand and improved the consistency across events. This also helped streamline the content collection and asset creation for each site and decreased the time it took to get to market.

We also completely revamped their manual ticketing system with a printable PDF e-ticket that scans with onsite bar code scanning software. This has saved the company substantial costs that were previously spent on ticket printing, mailing and labour hours. The same system has been in-place unchanged and without additional costs or fees since 2010.

Complete logo & brand re-design

For their 10 year anniversary, The Art Of felt it was time to refresh their brand image and logo. We designed a new logo for the parent company and applied that logo across all of their individual event brands using an event specific colour palette.

Digital marketing assistance

Simplicate implemented a wide range of measurement and tracking tools consisting of unique promo codes, referral tracking and checkout conversion optimization. All of this information was then fed into the SalesForce CRM where all sales staff had access to the findings. Collectively, these improvements gave The Art of Productions the ability to track and assess the success rate of online and offline sales streams and helped them understand who their best customers were.

We also assisted in developing email template, banner ads, and implemented Google Remarketing campaigns for individual events.

By the numbers...

Since working with the Simplicate, Art of Productions saw the conversion rate increase by nearly 150 per cent over the course of their first conference season with the new websites.

Improvements to the ticketing system resulted in a significantly better experience at the event for all attendees and reduced labour time and costs for The Art of Productions.


conversion rate increase


man hours per event saved


site traffic increase over two years


average single sale checkout increase

What our client had to say...

In this day and age, a website may be the
most crucial part to any company’s success

And, we’re lucky to have the Simplicate Interactive team at the helm of ours.

They took the time to understand our objectives, walked us through the development and design process, provided cutting edge thinking on the ever-changing web landscape, delivered on time at a fraction of the cost that other agencies had quoted, and most importantly, understood the importance of implementing metrics that helped us monitor and grow our business.

I can honestly say that without their experience, reliability & quality, we might not have been in business today!

Chris Novais View Linked In Profile
Founder, The Art Of…

Project recap

We’ve had a relationship with The Art Of team since 2009 and it doesn’t show any signs of slowing down. We’ve rebuilt their website twice, their conference sites twice, and we’re about to start working with them again to revamp their site as they launch into some exciting new markets. We’re happy to have them be our longest running client.


Events & Entertainment
Jobs & Education

Project Timeline

2009 – 2018

Partner Agency

Services Used