Situated in a former church, The Bridge is a resource centre for at-risk youth ages 14‑24 in the greater Leamington area of Southwestern Ontario.
The previously website was dated and provided little information about their current activities. We were tasked to create a new website that was easy to navigate, raised awareness of the organisation and helped to attract more potential donors.
We started from scratch and streamlined everything. We created a new structure, looked at user experience, re-configured the information architecture and drafted the content. A complete website overhaul.
The new website is easy to navigate and not only provides information on what the organization does, but also portrays the difference that they are making in the community and provides better information on how people can get involved through volunteering or donating.
We also developed a customize donation application that allowed donors to feel more connected to the donation experience by allowing them to select which specific items of need they would like their donation to be applied towards.
The new system fully integrates with their existing payment processor (Stripe) as well as the CRM system they were already using for contact database management, accounting and recurring donation tracking.
The timescale to get the website completed was driven by their ‘Sleeping Out’ fundraiser event. The website had to be launched prior to the event taking place, giving us a tight turnaround. We rose to the challenge!
Partner Agency
Launch Date
August 2020
Sector
Non-profit
Youth Programs
Services Used
