Everything and the Kitchen Sink CLIENT – The Gentlemen's Expo
The Gentlemen’s Expo had a simple mission statement: Bring everything a guy loves under one roof for a massive 3-day event.
Ok. In hindsight, maybe it wasn’t that simple. Cars, food, drinks, tools, games, clothes, sports, cigars, celebrities, the list was endless. They were going to need some help explaining their vision to consumers and convincing them that they needed to attend.